Engineered Craftsmanship Guides ATS Name Change

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Advanced Tooling Specialists and Advanced Foundry Specialists Consolidate Names 

MENASHA, Wis. (December 4, 2024) – Advanced Tooling Specialists and its Advanced Foundry Specialists division have rebranded under the shared name ATS. The company continues its 30-year legacy of incorporating its signature engineered craftsmanship to its machine/build and automation, machine shop and foundry automation equipment to manufacturers across industries. ATS services a wide range of manufacturers, including food and beverage packaging, medical packaging, consumer goods and more.

“At ATS, we apply engineered craftsmanship to everything we design and build,” said Brian Luebke, ATS Vice President. “Consolidating the names of two divisions under the shared name ATS reflects the fully integrated, holistic services we provide to our customers. The unique combination of our technical expertise, willingness to try new things and responsiveness helps us break through all boundaries or pain points to provide our customers with the highest quality products and services for their specific needs. The expanding nature of our services have broadened our market and industry reach that were potentially excluded from our previous branding.”

Advanced Tooling Specialists was founded in 1993 by tool and die journeymen who had the desire to create specialized tooling. The company’s unique approach goes well beyond its founding tool and die and build-to-print machining services.  In addition, today they offer custom machinery design and build, automation/integration, and additional OEM services. In 2006, Advanced Foundry Specialists was formed to serve customer needs, in the foundry industry, in building trim tooling, hydraulic press systems and automated finishing solutions.